Handouts
04/30/2024
Dr Larry Audet
Motivation: “the initiation, direction, intensity, persistence,
and quality of behavior,” Maehr, M., & Meyer, H. (1997).
I’m a creativity researcher and I continuously read scholarly articles to deepen my knowledge on the topic of motivation. Turns out, motivation is a key ingredient for having the willingness to “think outside the box”. Motivation is also important for learning, and I have had personal experience with many new beekeepers who were learning the basics. I’ve come to believe that new beekeepers continue or quit beekeeping within a year or two – largely based on two things: 1) how they were introduced to beekeeping and, 2) their personal motivational orientation to learning. Here’s how I came to this conclusion.